Dear Canon
Your products have proven to be acceptable in comparison to most other brands, and though a little pricier than others, you are often going beyond the minimum standard, whereas allot of brands will just get up to the minimum standard that will enable them to make a sale, and often purchaser’s of their gear, will begin to realise their statements about product quality were more clever marketing, than an actuality, and often gear like this which isnt trying very hard will end up on ebay within 2 years or broken and junked within 3 years, leading to a depression in the consumers mind in terms of spending, as it often seems spending on gear in itself is a pointless act as your pretty sure your going to get swindled. This is sometimes due to the fact that often when brands adhere to a standard they fudge or fake reaching it.
examples of this, which no manufacturer should find themselve prone to, might be :
• unformatted capacity being listed as capacity (everyones at it, the EU should legislate against it)
• interpolated resolution being listed as resolution (lots of cheaper brands at this interpolated should become an illegal marketing term)
• number of colours reproducable being fudged ( Apple laptop Lcd’s comes to mind)
• dpi not referring to registerable points of colour rather a point that is used to create a patch of colour. (all printer manufacturers)
• product build quality so low the product dies within two years.(almost all manufacturers guilty of this)
• un-replaceable parts that mean products die early because batterys, print heads or some other part etc cant be replaced. etc(Apple ipods, Epson etc) Continue reading →
