Dont you hate lifestyle and stock imagery with a vengeance ? I know I do, Overuse…in fact any use of it, makes me want to vomit, but people just cant help themselves can they, all those imperfection free skins and white toothy smiles inside neat sweaters, filemakers website uses way too much of them, and the voiceover video guy jeesh just makes you want to leap out of your seat and throttle the company, homer v bart style, preferably with some noticeable off floor levitated choking.
Though apple themselves have been the ultimate sinners … ? … wait a minute … filemaker is apple now ! Oh darn that explains it. I think apple took that benetton version of the world and really ran with it, except perhaps they polished it even shinier still, to be honest i cant stand image visualisations of the customer which were supposed to self identify with:
find yourself in this lot :
