Its all surface gloss, too many elements on the page distract the eye, they all scream for the same level of attention ? there is little flow, where’s the breadcrumb trail ? and the section on the top just appears as a random undefined selection of guff without titles, Like you somehow have an ability to predict what I’m interested in ? don’t presume, just like a newspaper lead with the major stories and work down, without titles it makes it mainly illegible from an eye scanning and readability perspective compared to the previous layout, this is due to the use of too many high contrast tones, not enough tones are laid back, sub headings body text have as much presence as heading etc. Sadly I have a degree in Graphic information design and understand UI and HCI intimately, so see these terrible design decisions being made all the time. Don’t fix what ain’t broken, stop wasting the licence fee with endless redesigns, improve and evolve not total revamp just for the sake of a glitzier appearance, Any site user can eventually adjust to anything it doesn’t mean you made an improvement when they eventually memorise a new layout, you should not act like a supermarket shifting the crap around on the shelves for the sake of it, just to irritate the customer. The middle bar “BBC online today” etc disappears, in the layout. Has this been designed by a chinese person ? knowing you the beeb ? probably … is the answer > why else would you place a main nav bar on the bottom right ? stop messing with your customers heads unecessarily especially at their expense ? by utilising the imagination of people whos main aim is to make an ego statement of their own design prowess.
Remember EVOLVE it not REVAMP it in its entirety. Remember you should be carrying peoples acquired knowledge/learning of your website layout with you not discarding what theyve bothered to learn already ?
I cant turn off the crap stuff on the page I dont want ? this is a huge negative compared to the old design ? disregarding that half the time sport seemed to find its way back in my layout whether i wanted the rubbish or not, that you could have fixed in the old site rather than revamping it …
I could go on but thats enough I think ? after all im not getting a FAT consultancy fee for this ?