I was on the Tesco mobile website looking to purchase an iphone 4g of course only to discover its one of these products that is advertised as being available but isnt really there for purchase. And I got mesmerised by a little lifestyle imagery. Ever noticed the over the top Politically correct attempt in advertising to represent ethnic diversity in this country, seems to accidentally paint the native british male out of the picture, take these 4 lifestyle images as taken from a flash rollover of images from the tescos mobile phone site, perhaps attempting to represent british people today or something, and you can see what I mean about not a historically native person amongst the images presented. do you find yourself in the picture ?

Truth is the best solution to this issue for all groups concerned would just be not to use lifestyle imagery at all, ie dont hamfistadely put one black one asian person etc in there, dont even bother to put images of people in at all, it will save winding the native or a particular minority with there lack of representation, or the those minoritys represented by the over the top deliberate representation. It all reeks of trying not to offend people which is exactly what it achieves, in the end.

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you may say how is this propoganda, wakeup … everything is propoganda, a word repeated a few times is propaganda that expands the potency of the concept of the word in the listeners imagination. The propaganda in this scenario is telling you in no uncertain terms britain is multicultural, and don’t forget it. Perhaps its also saying black fathers you need to help and encourage your children to study on computers, turkish business owners need to spend some time at home relaxing, indian people need to to take a break at the coast and go on a ferris wheel. The final image too cryptic to decypher but i might reach for something and say … ‘women you need to hold your hands open to the unseen ?’ hmm I think thats reaching to be honest I think the fourth one was probably just thrown randomly in their by a time limited designer, from a library of cheap stock tescos has approved of as being innocuous enough. The truth is you need to think about the message your subconscious mind is reading, because the brain is always readying itself for your conscious decision, and that involves reading messages and signs overlaying storys onto images at the sub-conscious level, which is what makes advertising so perversely corruptable of purpose, yet sadly powerful.

You see britain tribally was once divided by class, wealth, geographic location, worklife, now britain is divided by those same perspective backgrounds but multiplied many times over to the power of race and religion and foreign cultural difference on top of that. So basically what the version of segregative multi-culturalism, the government went for from the 60’s onwards has yielded, is a greater fracturing of an already fractured society by many more ways than it once was, leaving both the native and the immigrant less satisfied with british cultural identity. I think in a way “mass immigration” and multi-culturalism was a philosophical cultural import, from our giant friend ? America, a nation founded on immigration, by a small island nation britain which wasn’t, in a vain attempt to punch economically above our weight alongside the ever expanding population of america and the world. but obviously not all things from America are a logically good import to operate in small britain, secondarily immigration was also a consequence of allot of bandiment of fine words and promises by a colonial / ex colonial class who promised allot on a britains behalf without its permission, and who would not be the class to pay the price for such promises in britain, which were for those urban lower classes the natural consequence of immigration. Multicultural Lifestyle imagery was a subsidiary element and consequence of that american import.

So in the sixties to sooth this further fracturing of cultural perspectives, an awfull lot of legislation and media propaganda was laid on starting from my perspective in seventies childrens programmes, though perhaps belatedly representing a new london reality, to convince a proportion of the public of middle england who might uncomfortably observe the lower urban non claiming native class who would truly be effected by this mass immigration, squirm under the pressure of it, that this immigration was the right and moral thing to approve of, as though british people were somehow being racist and selfish to hold the right to live in their country to just native british descended peoples, and anyone who didnt believe this multiculturalism mantra should be branded a racist and marginalised, at the same time anything associated with the word national was pushed to the periphery of approval, as with all propaganda in order to make people buy something intellectually without real debate, you have to make any opposing view into a criminal belief that will lead to serious tribal consequences, ie isolation from the social bosom, so successfull was this, that from the silver jubillee onwards, which I think could easily be classed as the last pivotal moment of british public national identity/unity, britain has via very successful propaganda, been a nation obsessed with the consumption other foreign cultures and viewpoints on everything whether that be cuisine or cultural entertainments, to the detriment of the growth of its own cultural identity or heritage, but with the beneficial effect of broadening its global perspective

Now across very large areas of southern urban britain, especially the capital itself immigration has been so totally enshrined and unquestioned and almost too successfull, that all you can see is a coagulation of foreign minority groups living together, thats all that generally exists, as the native culture has been diluted in most areas, to be nothing more than another aging minority if present at all, sadly the urban native person recognises little of the culture around them any longer and garners little comfort from it, this engenders a sense of isolation. Whereas as the immigrant in that same situation probably feels comfort from observing that the host culture is now threadbare and almost invisible, as this means there only perceivable subconscious threat of discomfort or awkwardness might come from other minority groups who have no more claim to the culture than themselves. Weve taken the once british cultural space of existence and life and turned into nought more than a dormitory for imported grafting consumerists of any origin to strive against each other … in … competitively … supposedly for the benefit of some privatised international economic muscle ? although I think that is probably a marketing allusion.

Testament to this idea that segregative multiculturalism has not really succeeded is how amazingly segregated in a personal social sense allot of the different cultures in london are, why for instance does Darcus Howe in his documentary “White Tribe” feel so happy to be back in Brixton, the truth is he likes as most tribes, to be amongst his culturally familiar context and for him that is Brixton, it is his territory, and this is one of the problems with multiculturalism, the only people who can really be said to be proving it to be a workable structure from any cultures perspective, are those who are happy mixing together maritally and geographically, the others peoples native or immigrationary, can hide their prejudices by staying in their spacial comfort zones of cultural dominance.

Successive governments have engineered this situation deliberately and the question is … why ? I think disenfranchisement of the native is a global phenomena, and has been wrought to benefit the globally mobile workforce who are ready to travel for corporate use. ie generally economic reasons are given as the excuse. And the only places where the native is not diminished is in those cultures whose governments set some limitations that prevent the erosion of native people culture by corporate entitys or other peoples, or where economically its not really a destination for the migrant money wise. The places most effected are those islands who are small but attractive economically, in which there is little controls that preserve native people culture, and britain is not the only one suffering such cultural crisis’s, the maori in new zealand probably see that the whole culture has moved out of their reach. And in britain we have lots of laws to protect foreign immigrants rights, but hardly any in place to protect the native man, as we assume he is somehow naturally protected in this scenario, by the laws that pre-existed this new and novel era of mass immigration, this is a fallacy.

perhaps this story could be further unrealistically simplified by saying its a battle between the static and the mobile, and currently we favour those that move rather than those stay put. And totally unchecked european migration into this small island is now probably a larger threat to cultural unity than external to EU immigration.

The corporate vessel only understands balance sheets, comprehending people culture is an anathema to it. And as such it has no ability to preserve or protect it, no more than we apparently our own more genteel wildlife.

The real loss is not genetic, as the immigration we’ve had, as mixing occurs, will probably have a mildly beneficial heterozygous vigorous effect, from a general physical/mental health perspective, but really its the loss of purpose, harmony and unity to a cultures progress and decisional outlook that is so damaging. And this is something all groups in Britain can agree we need to get a grip on before it goes too far.