advertisers responsibility

keep telling yourself your own philosophical mantra – on no day – will it ever be true – remember promotion as long as its promoting something that has a large well of underlying substance and function is alright. The problem with advertising, its its often helping to push the idea of fashion and temporary-ness and vapidness as the product, and sadly that mentality is entering the tech arena to, thats why he says ‘move on’ because advertising, markets and products today are all temporary slash and burn agricultures with no integrity.

function first form second always, especially when it comes to technology, you don’t land on the moon by purely pursuing form. science and function have to be very solidly defined first, and then form is brought into play to make something palatable to the eye, too often design starts with the reverse of this process, i think its a legacy of the streamline design era. Advertising has to be aware of the pitfalls and not market bad products for the sake of being paid.

tech companies are too greatly wanting to get away from specs and ui refinement, and declare everything as some kind of lifestyle rubbish.

Apples current arrogance and self love and ignorance toward upgradeability, recyclabilty and repair

I have been using Apple Computers since the Apple II europlus, and do apple tech support for a living, I was evangelist for a long time and helped recruit many johnny come latelys to the party. But to be honest Apple are pretty evil as concerns this stuff nowadays, their marketing is extreme and over the top, and their supposedly unparrallel’d design cant be that great if the design doesn’t include the ability to repair, upgrade or easily recycle the components, like most design today its form second and functional customer orientated design third, and primarily supreme profit margins first, the volume in which their selling and premium for which they charge, they need to listen more to their customers, I certainly no longer wholeheartedly recommend apple to people on limited budgets who want upgradeability , Their sony like walled garden money making cash till mentality is also wearing. The computing arena is supposed to enable people and develop their understanding and save them time, the postpc era is generally becoming a new form of media based entertainment distraction device anyway.