quote from the independant 25 Aug2010 : about the time the expansion was probably started …
”
China, meanwhile, is interested in nurturing a homegrown video game industry that generates revenue for the country rather than acting as an economic and cultural drain.

The government has expressed a marked preference for the use of Chinese history, legend, and of course a respect for social norms as opposed to the appropriation of foreign origin stories.

For this reason, Blizzard and its Chinese licensee NetEase have been introducing modifications that improve the game’s acceptability.

NetEase also runs the wildly popular Fantasy Westward Journey and Westward Journey II, both of which are based on the 16th century epic Journey to the West
”

the original article here on the independant :