Yes swearing at companies is fine … because although they try to make you believe otherwise – companies are not “people” … and should not have the same rights as or be treated as “people” … regardless of what american corporate law would try to infer. And yes they are run by employees, but their corporate psychopathy cannot hide behind the front of ‘don’t upset my employees’. Sheeple, may not wish to swear at a corporation … that is their choice, just as its appears to be your choice to lecture others about swearing on the internet, admittedly there is an … ‘agreed overuse’ of aggressive and almost flippant swearing on the internet as exemplified by “Mblyithe’s” comment below as an example. But they’re are some genuine instances where it is needed in order to get some positive reaction from a largely oblivious uncaring deliberately belligerent corporation. “A few manners can go an awful long way” really what … in a tug my forlock – cap in hand … feudally run corporate s******e of a world … kind of a way. Maybe your just saying you have enough money to be comfortable in it? and thereby no necessity to be angry or frustrated ? They’re have been times with many companies where if I hadn’t have been irate on point and unyielding with them, it would have got me nothing … but a sorry “can’t help you”, whilst they direct debited my account every month for the privilege of rubbish service from them. just as being polite is important, so is knowing … when to display your emotion and anger, one cannot always stay calm. Also the amount of unsolicited cold calls and spam texts which arrive are an offence to the right of communications privacy and this generates huge anger in the public and rightfully so, and the indignity of communicating with people in call centres who are just there to waste the customers time as they actually have no power to remedy a situation or the knowledge to aid, without first escalating 2 or 3 levels.