Gift card shiny writing surfaces ? why O why ?

why do gift cards have shiny writing surfaces, you would almost think they were in collusion with BIC pens ? for they are the only kinds of pens that write successfully on them, without waving a card around ludicrously whilst on a bus, waiting for the ink to dry and then eventually having to use another peice of paper to blot with. Gift Card manufacturers get it together please ? after all it is your only job, to design cards, therefore I would hope you would do it well ?

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