Apple and technology would love it seems to move away from technological and UI improvement, and more into the vapid seasonal work of fashion, beats a fashion brand, Nike guy a fashion brand, yves st Laurent a fashion brand ? Is Tim a fashion brand whore ? Is this his influence ? Why doesn’t he get a coca-cola exec in while he’s at it ? The way apple is moving seems vapid. Function should dictate to form, and they have not resolved function yet.